Client:
Sheep, Shacks & Chardonnay, New Zealand

Brief:
This company provides small and large scale tours for people wanting something a bit different from their travels to New Zealand. It is designed to give a real "Live It" experience without the facade of bus windows and hotel lobbies. Something fun, yet professional. The logo had to reflect the personality, charm and friendliness of the touring crew yet give customers the feeling that they were in safe and well organised hands. The followup marketing material also reflects this.